“Ok so people get really obsessed with the grid, they get really addicted to the fact that their grid is perfect. Eva Chen, the director of fashion partnerships at Instagram spoke about this at the Vogue 2018 Summit: This is why your post should be just as strong as your overall look and aesthetic. More likely, they will see your post pop up as they scroll down their Instagram feed. Just because a user follows you, it doesn’t necessarily mean they are regularly checking your profile. You don’t want to waste an opportunity to wow your user with individual content that is not very engaging if they have to look at your grid to see the full picture. For example, if you are focusing on creating collages or a theme where the next image has to follow a certain pattern, this might mean that each individual post is not bringing much value to the user. After all, if your grid is all over the place, doesn’t look consistent or convey what you’re about – how can you expect users to take uses a collage-like grid to create visual uses pink quote tiles for a checkerboard effectīy focusing too much on the aesthetics of your grid, the quality of your individual content could potentially drop. You may have heard talk that a strong grid is a way to win a follower. There is no shortage of creative ways to play with Instagram grids from collages, a checkerboard effect, row by row layouts, rainbow feeds and more.Īs a brand or an influencer, your Instagram grid is your first chance to make an impression and communicate your brand aesthetic to potential followers. Once the grid is complete, we rely on Instagram Stories to drive to our profile and let the grid stay in tact for a few days.You may have noticed brands and influencers using a structured layout for their Instagram grids. It gives us content (and thus engagement) over multiple days and drives a habit with users. That’s why we like to post the content over a few days or even a week. Chances are Instagram’s algorithm will suppress some of your posts, especially if they’re not generating traction on their own. This is effective in driving curious followers to your profile in that moment and can be useful to drive engagement around a specific launch, but it also may feel a bit spammy to your audience. Some people post the grid all at once consecutively, which will flood your followers’ feeds. Once you’ve designed your content, it’s time to think about distribution. When you want to increase your Instagram profile views and make a big splash around one marketing moment.Simply design a fabulous grid once and leave it for curious followers looking to learn more about you. When you have limited resources to devote to Instagram but still want a brand presence on the platform.When you have a message or image that deserves more space.The following templates are good examples of designs that will be easy to fit together in a grid. Then use it as the background image for multiple square posts, using the same process as above. Once you’ve gotten your master design exactly as you want it, save it to your camera roll. The best designs for this are fairly symmetrical and collages are especially easy to work with. Start from Remixable Layout Grid TemplatesĪlternatively you can design your grid from a remixable template in the inspiration wall. And if you use your Instagram Stories for regular posts, you can leave your grid up for a while and still reap the benefits of sustained engagement. While an awesome design from our community or mesmerizing photograph may yield higher likes as a one-off, collectively a grid drives deeper engagement per user and proves effective in boosting our website clicks and profile views. Grid takeovers take some design know-how and time, but they’re worth the investment for large promotions, launches, or setting the visual tone of a new account. We save grid takeovers for special content pieces and promotions, such as this infographic in honor of Women’s History Month or for the slideshow takeover that’s on our feed right now. These work well to drive people to visit your profile in order to see the entire picture where they’re more likely to click on your bio link or engage with your Instagram Stories. Want to boost your Instagram profile views and website clicks? Here’s a savvy design trick that could help you do just that! Grid takeovers on Instagram use individual posts to create a larger picture on your profile page. How to Design a Grid Takeover for Your Instagram Feed
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